1. What is your position at BPD Zenith?
I am Emanuela and I am the Marketing Coordinator for the Asia Pacific region.
2. What led you to choose this career path?
I am a creative, and marketing roles are amongst the most creative out there. It is also important for me to work in a business function which is critical to contributing to business growth, as this provides me with a sense of work purpose and achievement. It holds the ability for lots of development as you are accountable for managing campaigns and marketing projects, negotiate with your business on ideas and deal with the financial side of your activities via budgets and ROI so it’s a great business function to learn a lot about business.
3. Which part of your job do you most enjoy?
There are a number of things I enjoy. I love the creative aspect, create engaging and interesting content to tell a story. I also love being able to support the growth of the marketing function at BPD Zenith.
4. What do you like about working at BPD Zenith?
I am fortunate to be in a business who puts trust in you and your skills. I am a self-starter and I work well autonomously. I am given the opportunity to do this but also have the opportunity to work with a skilled team that I can learn and bounce ideas off. In fact, I think one of the most unique things about working at BPD Zenith is how amazing the team is. I enjoy their company both in and out of work.
5. What are the values that drive you?
Ethics. Marketing has had a bad wrap at times, and maybe justified in some instances, but I am passionate about Marketing ethically. We all know that marketing is there to bring products and services to prospective clients but for me it is not just about the sell but bringing value to people and improving their lives in some way.
6. What do you enjoy doing when you are not working?
Baking mega tall cakes, cooking, Recipe development and Food Photography/Styling. I am re-launching an old food blog I had running a number of years ago, very soon, you can check it out on thecooksbench.com.au
7. If you were not a Marketing Coordinator, what alternative career path would you have chosen and why?
Probably a Food Editor – I absolutely love learning about flavour combinations, using ingredients we usually wouldn’t use and international food. I am of Italian heritage so I have a heavy Italian cooking influence. My mother was an incredible cook, as most of the woman in my family are. She brought a number of her regional dishes to restaurants on Lygon Street which is an iconic Melbourne street labelled the Italian district. I am so proud of her for having achieved this.
8. What’s a work-related accomplishment that you’re really proud of?
Over the last few months we have been working on re-designing our global website and I have been fortunate to be Project Managing this piece of work. It has been a great pleasure seeing people be excited about using our new website. Creating a platform that enables our team to reach more people and be able to showcase the great work they do in the asset management community globally. We also took the time to define our global brand, during this project, which was a first for BPD and I am proud to have been supporting the delivery of this important work.
9. What’s your favourite way to unwind after a busy day?
Apart from cooking and indulging in beautiful food, I love spending time with my family, listen to music, reading self-development books, meditation and photography.
10. What would we most likely find you doing on the weekend?
Driving my daughters around to their various sports activities. I am the photographer at a local sporting club so I am often photographing kids and then spending many hours editing photos otherwise I am usually cooking and photographing my own food for my Instagram page @thecooksbench.
In celebration of International Women’s Day, we asked the women in our team to share about their experiences in the IT/asset management space as well as offer advice to women aspiring to join these industries…
1. What would your advice be to women who are just starting out in the IT/asset management industry?
When I first started in Asset Management I felt it was like learning a new language. ERM, EAM, CBM, PM, W.O., CMMS?!?! Get to know the lingo, get to know the business functions and processes and get to know your team as they will be able to support your learning. Do not forget to enjoy the learning journey.
2. Which woman inspires you the most and why?
Oprah. She has come up against such uncertainty and challenges in her life, yet met them with faith rather than fear which has served her very well. Her dedication to empowering woman through education is something I admire greatly.
3. What can be done to encourage and increase the number of female employees in IT and asset management?
A key to encouraging and increasing the numbers of females in the work force is creating a Flexible Workplace. After having my 2 children I realised how challenging it was for woman to balance motherhood and working life. A flexible working environment directly impacts the contribution a woman can make and can be the difference between a woman being in the workforce or not. Eternally grateful to my ANZ CEO for providing me with the flexibility to be able to serve the business in this way.
4. What is your favourite thing about being a woman?
My favourite thing about being a woman is my femininity. Often we see woman being very masculine in their roles, butting up against the male is not always easy but I believe that it is important to have these polarities in a business to thrive. The feminine brings creativity, collaboration and nurturing. Adopting that win-win attitude to situations, which can help any stalled negotiations. Conversely the male brings assertiveness, logical thinking and risk taking which have proven important traits when navigating challenging times and charging through adversity. Cultivating strong relationships with your team and customers of each sex is important and the collaboration and honouring of both can be a strong and powerful partnership.
5. In light of International Women’s Day, what is the most important message you want to send out to young women thinking about their careers?
I recently attended an International Womans Day talk and it was great reminder around how important it is to back yourself and be resilient during challenging times. In business things are not linier, you win some and you lose some, the important thing is that you see that failure not as an end but as part of your eventual success.
For more Meet the team blogs, visit our blogging page.